First placement kit

Get your first location signed

Scripts, a follow-up plan, a location agreement, a scorecard and a 30-day checklist: everything between finding a prospect and a signed agreement. Written for someone with no machines yet, so nothing in it asks you to pretend you're bigger than you are.

Pitch scripts

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What to say walking in, on the phone, by email and on voicemail, written for someone getting their first location.

  • Walk-in script (free below)
  • Phone scripts for the front desk and the decision maker
  • First email and voicemail
  • Honest answers to the eight objections you'll hear most
  • Lines to drop from scripts you may have seen elsewhere

5-touch follow-up plan

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A first answer is often "not now". A four-week plan for following up without being a pest, with every message ready to copy.

  • The five touches, day by day
  • Copy-ready emails, texts and a voicemail for each touch
  • When to stop, and the rules for business email and texts
  • What to do the day someone says yes

Location agreement

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A plain-English placement agreement you fill in on screen, then print or copy. Not legal advice; have it reviewed.

  • No-commission, flat or tiered commission versions
  • Trial period and a performance-based removal clause
  • Service, access hours, power and insurance terms
  • Damage and theft, removal, and what happens if either business is sold
  • Signature block, ready to print

Location scorecard

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Score a location out of 70 before you pitch it, so your time goes to the places most likely to sell.

  • The course's 5-point scorecard as a calculator
  • A rough guide for each score
  • Break-even check: how many sales a day a spot needs
  • Printable blank score sheet and the site audit

First 30 days checklist

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A week-by-week plan from "no locations" to a signed agreement and a machine ordered, in the right order.

  • Week 1: set up and pick 40 prospects
  • Week 2: first contacts
  • Week 3: follow up and audit sites
  • Week 4: sign, insure, then buy the machine

The full kit comes with the Launch plan

Launch is $19/mo and includes the whole placement kit, the 6-module course, the researched prospect list (14,000+ businesses from OpenStreetMap) and the fleet manager. Cancel any time from your account.

I have a plan: sign in

Free: the walk-in script

The script the rest of the kit builds on. Use it as is, or change the words in brackets.

Walk-in

Warehouses, auto shops, small plants: anywhere you can walk up to the front desk.

You: Hi, I'm [Your Name]. I'm starting a vending service here in [Area] and I'm looking for my first few locations. Who looks after the break room?

(If the decision maker is there)
You: Thanks for a minute. I'd like to put a snack and drink machine in your break room. I buy the machine, stock it and service it every week, and it costs [Business Name] nothing. You'd provide the floor space and a standard outlet.

You: I'll be straight with you: I'm new, so you'd be one of my first locations. That means you get my full attention, and I'll put it in writing: if the machine isn't working for you, you can ask me to take it out with [30] days' notice.

You: Could I take a quick look at the space and the outlet? If it fits, I'll bring a one-page agreement for you to read. No need to decide today.

(If they're busy or the right person isn't in)
You: No problem. Here's my card. When's a good time to catch [Manager's Name]?
  • Go mid-morning or mid-afternoon. Avoid lunch, shift changes and Monday mornings.
  • Before you walk in, count the cars in the staff lot and note the nearest place to buy food. You'll score the place later.
  • Leave a one-page sheet: your name, phone, what you offer and your trial terms. Nothing fancier is needed.
  • If they ask about insurance and you don't have a policy yet, say you'll send a certificate naming them before you install. Never show a sample or mock certificate as if it were yours.

Free: the 30-day plan at a glance

Week 1: Set up and pick your prospects

Be ready to pitch, without spending money on a machine.

  • Set up the business
  • Get an insurance quote
  • Pick 40 prospects within 15 minutes of home
  • Drive past your top 15
  • Make a one-page sheet to leave behind

Week 2: First contacts

Talk to the people who decide.

  • Walk in to 10 prospects
  • Call 10 you can't walk into
  • Send recap emails within two days
  • Score every place you visited
  • Log every contact and the next follow-up date

Week 3: Follow up and audit sites

Turn "maybe" into a site visit.

  • Make your day-7 follow-up calls
  • Audit every site that said "maybe"
  • Prepare your agreement
  • Plan the machine, but don't buy it

Week 4: Sign, insure, then buy

A signed agreement, then a machine on order.

  • Send touches 4 and 5
  • Get the agreement signed
  • Buy insurance and send the certificate
  • Buy the machine and a card reader
  • Book delivery and your first restock

The full checklist explains each step and links to the script, template or tool for it.